A press conference opens the 126th China Import and Export Fair in Guangzhou, Capital of South China's Guangdong Province, Oct. 14, 2018. Xu Bing, spokesperson of the Canton Fair and deputy director of China Foreign Trade Center, introduced the features, highlights and overall preparations of the fair to the participating domestic and foreign media.



Founded in 1957 as China's largest foreign trade promotion platform, the Canton Fair broke through the economic blockade and political isolation of the West and opened the door of new China to the world, Xu said. Over the past 62 years, the Canton Fair has never been interrupted. Born amid the blockade, exploring difficulties, rising through reform and opening up, and forging ahead in the new era, it has made positive contributions to the economic development of New China, opening up to the outside world, becoming a major trading nation and a strong economic and trade power.



Xu Bing said, the 126th Canton fair will be xi jinping, the new era of socialism with Chinese characteristics as guidance, earnestly implement the party's 19 the great spirit and the central economic work conference, the national work conference on business deployment, adhere to the new development concept, in accordance with the requirements for high quality development, continue to improve the fair "specialization, internationalization, marketization, informationization level, promote foreign trade in the steady quality, better service in the open economy development and the construction of economic power, with honors for the 70 anniversary of the founding of new China.



Xu Bing said that the exhibition scale of the 126th Canton Fair is stable and the overall pattern remains unchanged. The exhibition area is 1,185,000 square meters with a total of 60,676 booths. The first stage will be held from October 15 to 19, mainly exhibiting products of electronics and household appliances, lighting, vehicles and accessories, machinery, hardware tools, building materials, chemical industry and energy. The second phase will be held from October 23 to 27, mainly exhibiting consumer goods, gifts and home decoration products. The third phase will be held from October 31 to November 4, mainly exhibiting textile and clothing, shoes, office bags and leisure products, medicine and medical care, and food products.



There will be 51 exhibition areas and a total of 59,678 booths in 16 categories of commodities. 12,125 brand booths, accounting for 20.32%; There were 47,553 general booths, accounting for 79.68%. There were 25,000 exhibitors, 8,728 in the first phase, 7,565 in the second phase and 8,707 in the third phase.



The Canton Fair will continue to set up import exhibitions in the first and third phases, with a total exhibition area of 20,000 square meters, a total of 998 booths and six product areas. A total of 642 enterprises from 38 countries and regions participated in the exhibition, and there were 11 delegations from different countries and regions.



Xu Bing said that the current Canton Fair to promote the supply side reform, in the promotion of professionalism and improve the quality of participation efforts. The first is to start the Canton Fair under the comprehensive series of professional plate planning. It is planned to recombine 51 exhibition areas according to industry relevance into 19 professional sectors for external publicity, so as to create a new image of the professional sector with differentiated advantages. The second is to attract a number of new brand enterprises to participate in the exhibition. Improve the dynamic adjustment of brand enterprises, carry out the dynamic adjustment and evaluation of brand booths in the three exhibition areas of building and decoration materials, men's and women's clothing, and children's clothing, attract 24 new brand enterprises, supplement the "fresh blood", and enhance the brand cultivation and industry leading function of the Canton Fair. Third, improve the quality of new energy and pet supplies exhibition area. The application enterprises of new energy and pet supplies exhibition area were comprehensively evaluated, and 81 new energy enterprises and 83 pet supplies enterprises were selected, with new enterprises accounting for 25% and 16% respectively. The leading enterprises in the industry continued to participate in the exhibition.



Xu said that the Canton Fair will comprehensively improve the quality of import exhibitions and build a more open international public platform. First, to attract high-quality overseas enterprises to participate in the exhibition. A total of 642 high-quality enterprises from 38 countries and regions participated in the import fair, and 11 delegations were set up, among which Canada and Japan were the new exhibitors. The third import Exhibition will continue to set up a special area for baby products and a special area for daily use. Second, enterprises along the "One Belt And One Road" line are the largest group of exhibitors. A total of 367 enterprises from 21 countries and regions along the "One Belt And One Road" participated in the exhibition, accounting for nearly 60 percent of the total number of import exhibition enterprises. Third, accurately invite domestic buyers to attend the meeting. Use social media to carry out targeted advertising marketing and activate potential buyers' resources. More efforts will be made to invite large supermarkets, e-commerce platforms, import supermarkets and other professional purchasing groups to help overseas enterprises expand domestic market channels. Fourth, hold a special promotion matchmaking activities. Focusing on the hot domestic consumer market, the Canton Fair import Exhibition "International Food Show" will be held in the third phase, focusing on the exhibition and promotion of overseas food and beverage exhibitors and products, so as to build an effective communication platform for both sides.



Xu Bing introduced, the current Canton Fair innovation investment model, optimize the international market layout. Adhere to the investment concept of "innovation, professionalism, precision, fine", highlight the key exhibition areas and target markets, and strive to achieve more convenient participation of buyers, more secure transactions, more abundant harvest. First, focus on "One Belt And One Road" to carry out global promotion. Went to 15 countries and regions in Asia, Europe, Africa and North America for promotion. In the United States, the European Union, "One Belt And One Road" along the 17 countries to hold 19 video investment activities. Promote the combination of video investment and supply and purchase to improve the conversion rate of buyers. Second, comprehensively improve the level of content marketing. Strengthen the planning of investment attraction content, according to different exhibition area, industry and market characteristics, combined with the needs of buyers, through professional marketing channels and new advertising marketing technology, targeted push marketing content. Third, carry out precision marketing in depth. Strengthen big data analysis of purchasers, optimize and improve all invitation channels, continuously improve "I-invitation" activities, strengthen intelligent push to new purchasers, and improve the accuracy of information push to old purchasers. Fourth, we will build a win-win "investment attraction ecosystem". The "Canton Fair Global Partnership Program" has been implemented, and cooperation agreements have been signed with 128 institutions from 72 countries and regions. Promote the incentive plan for buyers, deepen the cooperation with relevant service agencies, and improve the business travel experience of merchants. Provide fine service and manage the whole life cycle of key customer relationship.



Xu bing said that the current Canton Fair actively promote the construction of smart Canton Fair, improve the level of intelligent services. Wisdom Canton fair construction project has now entered the endgame, the integration of hardware and software support system has been basically completed, system connectivity, unified technical standard integrated foundation has been set up, with wisdom, preview, wisdom, business services, for docking, Canton fair certification, business promotion and so on six at the beginning of a new online business model as the core integration, before and after the Canton fair online trial operation in succession. By reshaping the service innovation system, the fair business system is reconstructed to realize intelligent management and provide more convenient trade services.



Xu said that the Canton Fair will continue to implement the Green Development 2.0 Plan to further enhance the level of green development. First, innovative green booth award and award activities. The 126th Canton Fair green booth Award selection activities, set up excellent examples, expand the spread of green booth award brand; A series of "Green space and Time" activities will be held to invite representatives from exhibitors, designers, academic experts, special decoration construction enterprises and material suppliers to jointly discuss new measures to further improve the green development quality of the exhibition industry. Second, we will promote the compilation of green standards. The "Green Booth Evaluation Guide" has been officially approved by standardization Administration of China, and the Foreign Trade Center will press ahead with the compilation of relevant national standards in an orderly manner as planned, so as to promote the early promulgation of relevant national standards. Third, the elimination of garbage unified cleaning and transportation. In accordance with the environmental protection concept of strengthening source control, process supervision and end treatment, the unified garbage cleaning and transportation shall be abolished, and exhibition samples and construction material wastes shall be prohibited to be discarded at the exhibition site, so as to ensure the effective garbage management work.



Xu said that this year is a key year to secure the decisive battle against poverty and ensure that China completes the building of a moderately prosperous society in all respects by 2020. The Canton Fair is determined to fulfill its political responsibility of poverty alleviation and take practical measures to promote targeted poverty alleviation through business. First, we will continue to waive booth fees for exhibitors from poor areas. There will be more than 700 free exhibitors. Second, we will continue to set up special exhibition areas for products from poor areas. The exhibition area is about 4500 square meters, and there are 228 booths, 38 more than the last exhibition. Display the featured products of food, men's and women's clothing, medicine and health products and medical devices, etc. A total of 207 enterprises from 22 trade groups participated in the exhibition, 37 more than last year. Third, special promotion activities will be held. In the third phase, special promotion activities of special food in poor areas will be held, and relevant enterprises and products will be promoted and promoted free of charge in the form of display and promotion, supply and purchase connection, theme performance and other forms. Fourth, to provide assistance in trade negotiations. We will coordinate with all parties to provide pre-exhibition training, deal making guidance, on-site assistance, free translation and publicity guidance services to fully support the development of foreign trade in poor areas.



(News Center of Canton Fair)